Adolescents are starting to develop their critical judgment and are very easily manipulated, and even when they Assume they "freely make all their conclusions", their criteria are frequently supported because of the democratic the vast majority of their gang of close friends. Gerald Zaltm

Pseudoscience. Neuromarketing is often conflated with pseudoscience and hoopla, and isn't backed by credible neuroscientific claims. Critics like University of Pennsylvania professor Joseph Turow have dismissed it being a gimmicky way for marketers to achieve insight into shopper view. th